ALADN 2016 PROGRAM
ALADN 2016 Program PDF
Wednesday, June 1 2016
4-6 p.m. Pre Conference Gathering & Reception
Ballroom Terrace, 4th Floor (backup in Adrienne Salon)
Thursday, June 2, 2016
Registration Opens: Ballroom Foyer, 4th Floor
7:30 – 8:30 a.m. Pre-conference Breakfast
8:30 – 4p – Pre-Conference – Karen Osborne
Annual Giving Impact Statement Guidelines
Strategic Questions for Library Development Professionals
12 – 1p. – Lunch
FULL CONFERENCE OPENS
5 – 7 p.m. -Welcome Reception & Registration
BALLROOM TERRACE, 4TH FLOOR
Friday, June 3, 2016
FOYER 4th Floor
7:30-8:15 a Breakfast & Registration
Ballroom & FOYER, 4TH FLOOR
8:15 a Welcome and Announcements
8:30-10a KEYNOTE: Lynne Wester Ballroom
10-5: Vendor Marketplace: Ballroom Foyer
Sitterly Movers & Storage
10-5: Communications Exchange: Adrienne Ballroom
10-5: ALADN 2016 Awards People’s Choice voting,
10:15-11:15: Session One 4TH FLOOR
Four’s a Crowd: Lessons Learned from Four Successful Crowdfunding Campaigns
Sara Bushong, Bowling Green State University; Christopher Cox, University of Northern Iowa; Natalie Moore, University of Texas; Jennifer Sawyer, Cornell University
Are you considering crowdfunding? Have you ever wondered what is involved in creating a successful campaign? Join presenters representing four diverse institutions as they share their crowdfunding campaign experiences, struggles and triumphs. Together the four libraries raised an impressive $82,000 from thousands of individual donors. Participants will leave this session with concrete tips for creating a successful crowdfunding campaign at their institution.
Fundraising for a Capital Project – the Active Learning Center at Purdue
James L. Mullins and Kathryn Dilworth, Purdue University
The new Libraries facility at Purdue is a dynamic project combining libraries and learning. The successful funding strategy allowed for a collaboration of funding sources. To meet the fundraising goal of $80M, government, foundation, corporate, annual giving, and major gift donors were cultivated on the merits of this innovative and groundbreaking vision for a 21st century research library and active learning classroom building. This presentation will illustrate the different strategies required to position a capital library project to different stakeholders.
11:30-12:30 LUNCH & ALADN 2016 COMMUNICATION AWARDS Film Festival
ALADN 2016 Awards Judges’ Lunch
BALLROOM TERRACE – 4TH FLOOR
12:45-1:45 Session Two 4TH FLOOR
Growing Your Donor Base: Engagement via Creativity and Collaboration
Lynn Hawkes, San Diego State University; Jean Korinke, University of California Davis
Without a dedicated base of alumni, library development staff are constantly trying to identify new prospects who are already connected to and targeted by other parts of the university. Learn how libraries are leveraging the University Archives to engage previously un-engaged alumni and emeriti; how library projects can target external audiences in specific research areas; and how changing perspectives facilitated an expanded collaboration between central development and library development efforts through the Annual Fund program.
Not Just Another Brick in the Wall: Ideas for Constructing a Culture of Giving with Students and Young Alumni
Britt Foster, California State University; Joyce Garczynski, Towson University; Tory Gibler, NC State University; Darchelle Martin, Kansas State University; Leia Droll, NC State University
It is never too early to educate students and young alumni about the power and importance of private support, volunteerism, and advocacy. Presenters from four universities will discuss diverse and effective strategies their libraries have used to engage students and young alumni, including partnerships with student groups, social media outreach, student ambassador programs, volunteer leadership opportunities, and tailored development strategies. They will provide ideas for building a culture of philanthropy, creating a donor pipeline, and promoting appreciation of your libraries for long-term success.
2-3p Session Three 4TH FLOOR
Cue the Countdown: Launching a Fundraising Campaign in Less than 12 Months
Carrie Cooper, Kimberly Separ, and Tami Back, The College of William & Mary Libraries
In 2015, the College of William & Mary launched a $1 billion campaign, with $25 million slated for the library. In advance of the public launch in October 2015, our challenges were many: identifying the library’s fundraising priorities, calculating costs of potential projects, determining how our priorities fit into the “big picture” of the campaign, presenting those priorities verbally and visually, collaborating with the central advancement office, and planning campaign launch events, to name a few. W&M will share their experiences and insights in launching a campaign in less than a year.
Making Difference Work for You: Navigating Issues of Race, Class, and the “Other” in Successful Library Fundraising
Adriene Lim, University of Oregon; H. Austin Booth, University at Buffalo
For library deans and new professionals, the prospect of developing donor relationships can be daunting. This perception can be exacerbated when leaders come from different classes, races, and other identities than do donors. This interactive session will focus on effective approaches to leverage advantages and mitigate barriers that characterize these situations. Presenters will use the construct of the “imposter syndrome” to explore how individuals can overcome the sense they do not belong in fundraising, gain confidence, and create successful connections with donors that both celebrate and transcend difference.
3 – 5:30 Vendor Marketplace Happy Hour
5p ALADN 2016 COMMUNICATION AWARDS People’s Choice CLOSES
BALLROOM FOYER- 4TH FLOOR
PICK ONE! Optional offsite Events:
Boston Red Sox, Fenway Park
Watch the Boston Red Sox face the Toronto Blue Jays in historic Fenway Park. With game time at 7:10, be sure to arrive early and take a stroll down Yawkey Way for pre-game entertainment, food, and more! Each ticket comes pre-loaded with $15 to use on merchandise or concessions.
Boston Duck Tour and a Cocktail Hour at Faneuil Hall
Traveling by DUCK, a WWII style amphibious landing vehicle, the tour features Boston landmarks like the Boston Commons and the Big Dig, and even plunges into the Charles River for a view of city skylines. This 80-minute tour departs from the hotel at 5:30 and ends at Faneuil Hall, Boston’s market and meeting place since 1742, for a drink at Ned Devine’s.
Dean’s Dinner: Friday, June 3, 2016 6-9 p.m
LOCATION: The University of Massachusetts Club
The Amherst Room
One Beacon St. 32nd Floor
Boston MA, 02108
If you drive:
Limited parking is available at One Beacon Street, best options are available after 5 p.m. Additional parking can be found at the Boston Common Garage or Government Center Garage, both nearby.
Saturday, June 4, 2016
7a – Registration
FOYER – 4TH FLOOR
7:30-9 a Breakfast
ALADN 2016 COMMUNICATION AWARDS CEREMONY
ALADN 2017 & Beyond: ALADN Hosting Proposal Coordinating Committee
BALLROOM – 4TH FLOOR
9:15-10:15 Session One: ADRIENNE SALON – 4TH FLOOR and BALLROOM – 4TH FLOOR
Support the Library, Support the University: Communicating the Value and Impact of the Library
Marilyn Moody, Portland State University
What is the value and impact of the library on the university, and how do you communicate it to others? How do you frame the conversation about library value with both external and internal audiences? Given the rapidly changing library and higher education environment, what are meaningful ways to discuss the value of libraries with donors and alumni whose own experiences as students may have been very different? What key messages about the library engage and resonate, and how can you identify and convey those messages?
#govikesgo: Using Open Access Publications as Donor and Community Engagement Tools
Christine Walde, University of Victoria
In 2013, the University of Victoria Libraries published the first in a continuing series of award-winning, Open Access publications devoted to our archives and special collections. Written and produced in collaboration between faculty, librarians, campus partners and community members, each publication is distributed free of charge and made permanently available online. This presentation will demonstrate the success of using these publications as a donor and community engagement tool.
10:30-11:30 Session Two: ADRIENNE SALON – 4TH FLOOR and BALLROOM – 4TH FLOOR
Relationship Building in Special Collections
Ethan Henderson, Georgetown University; Blynne Olivieri, University of West Georgia
Advancement is a critical activity for many special collections librarians: soliciting materials and supporting funds, stewarding donors, and engaging scholars and donors through events. Less discussed is how special collections librarians can, and do, work with book dealers, organizations, corporations, and book collections which often yield goodwill, financial donations, and gift-in-kind support. This presentation, given by two mid-career special collections librarians, explores the nurturing relationships that special collections can build to support teaching and scholarship in academic libraries.
Strategic Outreach: Leveraging Successful Programming to Engage Donors
Rebecca Smith, Sarah Goodwin Thiel, University of Kansas
Effective engagement for prospective alumni donors often begins with clearly illustrating the connection between libraries and the campus departments near and dear to their hearts. This presentation will help advancement professionals understand how to work with librarians to leverage existing programs in fundraising initiatives. At KU, the libraries’ exhibition and community programs successfully promote campuswide scholarship while engaging faculty, students and the community. These opportunities highlight the role of librarians and library resources in teaching, research and learning across campus, helping potential donors see how their gifts can make difference throughout the university.
11:45- 1 LUNCH: Affinity tables/topics and Mentors/Mentees lunch
BALLROOM – 4TH FLOOR
1:15-2:15 Session Three: ADRIENNE SALON – 4TH FLOOR and BALLROOM – 4TH FLOOR
Building Support: Responsive Strategies to Connect with Digital Generations
Courtney Foat, LeAnn Meyer, University of Kansas
Proactive, two-way communication is an increasingly essential mechanism for strengthening engagement with new generations of library supporters. Responsive strategic marketing/PR programs with a robust social presence are well-positioned to initiate compelling and interactive relationships across generations of users, advocates, friends and alumni nationwide.
KU Libraries’ communications and advancement team actively modifies the tone and direction of in-person and online communications tactics to better connect and build meaningful relationships that will fuel future development efforts. The presenters will provide an overview of their evolving communications strategy, highlight successful case studies and suggest tactics for maximizing engagement.
Gift Planning in the Libraries
Ronald Thiele, Assistant Dean for Advancement, Syracuse University Libraries; Michael L. Mattson, Executive Director Gift Planning, Syracuse University, Lorrey Bianchi ’69, UMass Amherst Libraries donor
In 2014, $358 billion was given to U.S. non-profits, the highest total in history. Of that total, more than 80% came from individuals and from bequests. Remarkably, during the same period less than 3% of assets held by these individuals was in the form of cash.
Over the next 30 years, it is expected that $30 trillion in assets will be transferred from Baby Boomers to their heirs. In order to be successful, non-profits will need to be proficient in offering donors imaginative and tax-advantaged ways to support their organizations.
While the subject of gift planning may sound complicated and extreme, it is our intent to provide information about how to use “holistic” approaches with donors to generate charitable gifts.
2:30-3:30 Closing Keynote: Kenneth Feinberg
ALADN 2016 GALA
Boarding at 7; cruise 8-11p
Odyssey Boston Harbor Cruise
Rowe’s Wharf Gate B
Directions to Odyssey